CXi IRELAND CUSTOMER EXPERIENCE OVERALL WINNER 2017

Credit Unions have earned the number one spot for the best customer experience in Ireland again. Douglas Credit Union joins 270 other credit unions across the Republic of Ireland in topping the 2017 CXi Ireland Customer Experience League Table for the third year in a row.

The annual survey, carried out by Amárach Research for CXi, asks consumers to rate their experiences with 170 brands across 10 different sectors. Over 42,000 customer experiences were evaluated and the Credit Union again emerged as the overall winner, being rated highest for integrity, empathy and for the commitment of their staff. They were also singled out for the powerful bond forged with members - and the fact that the relationship with members was built completely on trust.

The CXi noted in its report that the products and services offered by the Credit Union are designed with the needs of their specific membership in mind, and said that Credit Unions are ‘the perfect example’ of organisations that ‘genuinely care’ about their members. The report also said that trust is a hugely important factor in the rankings and that the Credit Union is one of Ireland’s ‘most trusted brands.’

There was a notable gap in the performance of Credit Unions and the banks. The highest ranking banks were Ulster Bank and AIB in 89th place.

Speaking about the accomplishment, Roy McKnight, CEO of Douglas Credit Union said “We are proud to be part of a movement that is regarded so highly across the country for customer experience. Douglas Credit Union has always provided the highest standard of member service because we genuinely care about each and every one of our members. We have forged a strong bond with our members - a bond that is built on trust. We have always put our members first and we will continue to do so.”